Should A Aspiring Content Creator Friend Stop Using People for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or photographed while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me smiling with someone. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I’m not a prop for her Instagram.

The Defence: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my interpretation of engaging with life: observing the nuances, sharing them with an viewership that appreciates the art behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my way of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the content we create together can achieve: a foot in the door. I understand not all people likes being filmed, but often unplanned moments is what makes material genuine. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but companions support one another in small ways. My assumption was filming a short video now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I document our time together.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to find middle ground: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a substitute for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some authentic experiences, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Eric Flores
Eric Flores

A seasoned venture capitalist with over a decade of experience in funding tech startups and mentoring entrepreneurs.