TikTok is introducing a new feature that enables them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the company revealed that it presently contains over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a full-scale release. This advancement aligns with a surge in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising channels on a competing service primarily display content made by AI. A significant portion of this content is classified as “AI slop”, a phrase for substandard, factory-style content that is frequently illogical or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we intend to offer the community the option to adjust the amount of that, depending on their own preferences,” commented a company executive.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its app identified as AI-generated. In total, over 100 m pieces of content are added to the platform each day, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Members will be in a position to decrease or raise the level of artificial media they view by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Other topics that can already be adjusted under the tool cover politics, clothing, cosmetics, and choreography.
AI Disclosure Rules
The platform’s rules mandate creators to label convincing AI-generated content, and it bans harmful fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the app will from now on apply an “AI-made” tag to content created with its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This action is designed to help prevent users from seeking to evade the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2m AI literacy fund for experts and institutions to create learning resources about ethical AI use. This program will benefit non-profit groups dedicated to training programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, following debate over intentions to lay off a large number of safety staff in Britain. The company is expected to eliminate a significant number of roles in its content moderation division in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can protect employees by eliminating the most distressing content before it is viewed by people. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the previous year due to the use of its automated systems.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”